Every year, millions of pieces of furniture end up discarded, contributing significantly to global waste. But there's a smarter, more sustainable way forward—the circular economy.
The circular economy reimagines furniture not as disposable, but as assets whose value can be continuously renewed. Companies leading the charge refurbish and rent furniture, dramatically extending their lifespan. By refurbishing most returned furniture, these brands significantly extend the lifespan of each piece, substantially reducing waste.
Why embrace the circular economy for furniture? It reduces environmental impact, saves resources, and offers consumers access to high-quality items without the commitment or waste. Instead of discarding furniture, it’s repaired, refurbished, or creatively repurposed, creating a loop of continual use.
Behind closed doors and clean interiors, Europe faces a hidden crisis: furniture waste. Each year, millions of pieces - many still functional - are thrown away. In fact, nearly half of all furniture waste is incinerated or destroyed, contributing to unnecessary emissions and resource depletion.
“ Since 2011, we’ve offered a sustainable alternative,” says Daniel. “Through our Circular Islands, we refurbish 95% of returned pieces, extend their life up to seven times, and save hundreds of thousands from waste." - Daniel Ishikawa
At the heart of this approach is an innovative solution called Circular Islands - dedicated in-house team give furniture a second, third, or even seventh life. By choosing furniture brands committed to circular principles, consumers become active participants in sustainability. Together, we can redefine furniture consumption, turning today's choices into tomorrow's positive impact.
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Circular thinking is more than a behind-the-scenes process - it’s becoming a core value in how we design and experience urban housing. In a time when the climate crisis intersects with housing shortages and affordability gaps, reimagining how we furnish our homes is part of a larger movement toward cities that care - about people, about purpose, and about the planet.
